Beauty ecommerce marketing: The must-know trends to grow your beauty brand
Published
22 Apr, 2022
7 min read
The beauty industry is a booming market that is expected to generate $510 billion in 2021. Given the fact that the pandemic caused a 25 percent decline in consumer spending, these numbers look promising for the industry. The future of the beauty industry is in your hands. The next phase of development in beauty products seeks to take a different perspective on the industry. A new generation of educated consumers is seeking out products that are healthier and more eco-friendly. The evolution of technology will lead to innovation in the beauty market.
Beauty ecommerce businesses have a lot to gain and lose, now that customers of their main product are getting it more easily and cheaply from other avenues. More and more e-commerce stores have started to use AI to grow their customer base, advertise & reach out to relatively smaller audiences and provide a greater level of flexibility.
The opportunities are there, even in a pandemic. But that doesn't mean it's easy. A successful beauty-related ecommerce business hinges on recognizing worthwhile beauty ecommerce trends most likely to drive profit.
Despite the ongoing debates about climate change, a recent study on the beauty industry shows that consumers care about the environment and are willing to spend extra for sustainable products.
A 2018 Nielsen report showed that sustainable products could generate anywhere from $140-$150 billion in the U.S. alone. According to industry estimates, the global market for natural and organic products is going to increase from $34.5 billion in 2018 to $54.5 billion in 2027. Online sales of beauty products are also set to increase, catching a substantial portion of this revenue.
For a successful ecommerce beauty business, it can be beneficial to create or sell products that place sustainability and naturalness at the heart of your business. Of course, there are other considerations to take into account before jumping in, but this is a good start.
You can reduce your company's exposure to harmful chemicals and save money by introducing eco-friendly products. You will help the environment and your bottom line at the same time!
As consumers become more aware of their right to know and demand more accountability, businesses have created ways to avoid the “greenwashed” label. One way is by providing customers with an entire list of sustainable & natural products they have used, tested and are confident in.
Beauty products are becoming a more and more popular topic, with consumers closely looking into the ingredients and processes of the products. They want to make sure that the products they buy are actually safe and beneficial for them.
Hyper-personalization is using the right name and product in a conversation with the right person to achieve the goal at hand. In this case, they are recommending products or information that is most relevant to the individual customer's particular needs. This is less personalization and more individualization. Plus, this provides an excellent service to your key customers.
Personalized email campaigns were highly successful for businesses in the past year. Ecommerce Statistics Report 2020 found that personalized automated messages led to nearly one-third of all orders, and most popular would be the "happy birthday" email.
Personalized automated messages help companies and customers alike. Most people looking for a product will click on the personalized email instead of visiting the website, which means that ecommerce businesses will see an increase in sales.
Companies recognize that a little bit more personalization can go a long way, especially nowadays where people expect more from their interactions. It helps them better understand why they're buying your products over the competition's and influences them to purchase your products as well.
There are many factors that contribute to business growth, one of which is hyper-personalization. When customers begin their journey with your product, you can engage them across channels including when they make a purchase, experience a trial period or have a change in mind.
The client is looking for an outside opinion to help make their decision easier. They're considering what brands they might like and whether or not they are missing out on something else by buying the items that they currently have in stock. They need to know what else is similar so that they can find a product from another brand that will fit better with these needs.
This is the key point: it can be difficult to identify where your customers are in their journey. Manual methods or isolated tools can mean time and money are wasted.
Instagram is nothing if not typical - millennial angst and a celebrity culture run rampant. That, coupled with the pandemic scare and some businesses loosening their marketing purse strings as a result. Despite this, businesses still continue to spend big on in influencers, because they know that social media advertising is effective.
With the influx of shoppers expect to find that some brands are shifting their tactics towards influencer marketing. Reach people who are actually attracted to your products by using popular platforms with a large audience.
Influencer marketing can have a huge impact on your business. The result is that, when done correctly and strategically, it can help establish influential relationships with your potential customers, who trust people like you.
There are many different types of influencers out there. It's a good idea to find the right person for your brand. Consider the amount of budget they need & how much reach they have, as well as their success rate, conversion rate when you work with them.
The beauty of business partnerships is that you can leverage each other's existing audiences to boost your brands and sales.
Major brands like Eddie Bauer have partnered with many large corporations as they continue to evolve their business methods. On the other hand, MAC has recently collaborated with a popular Chinese game called Honour of Kings while Coca-Cola is working closely with an eyeshadow company.
Brands often partner with different companies for a variety of reasons that go beyond their own industries. There is an overlap in audience sizes and interests.
Here's what you need to know:
Here are the essentials before deploying a successful ecommerce marketing strategy. First, it's important to set up a strong foundation to grow your reach on social media and search engine platforms. Embrace the ecommerce trends that are popular now and you'll see success quickly.
Find a platform for your ecommerce store. Shopify is generally the most recommended, but other Shopify alternatives such as WooCommerce or BigCommerce might work for your needs.
Choose environmentally friendly products. Identify product lines that focus on sustainable ingredients or are hypoallergenic. These cosmetic brands put your customers' minds at ease.
Using an ecommerce marketing automation tool is a helpful way to automate certain tasks. It allows you to concentrate on other important business aspects and enable you to save time and effort.
You might want to consider social media and Facebook ads (which are oftentimes more accessible) to further refine your marketing messages.
To improve your business and scale, it's important to first understand what works, including your strengths and weaknesses. Once you've found that out, you can focus on scaling up. Keep repeating this process for success in these ever-changing times.
With the advent of technological advancements, beauty ecommerce are getting bigger and more complex. To help your business scale up, it's important to first identify what works for you. This means understanding your strengths and weaknesses. Once you've found that out, figure out how to scale up. Keep repeating this until you reach your goal!
